Darina Petrova Restomatix

Darina Petrova has led the development of Restomatix in Bulgaria since January 2025, with responsibility for building and consolidating the company's network of restaurants, bars and strategic partners.

Her professional journey began in the world of sales, a field that has accompanied much of her career and that, over the past eight years, has gradually evolved towards business development and partnership building. It is a path that allowed her to develop cross-cutting skills in commercial management, team leadership, project management and, above all, the ability to create connections between people and companies capable of generating value over time.

For Darina, a partnership is not limited to closing a commercial deal. It means identifying common interests, connecting the right people and building collaborations that can keep growing alongside the business.

She already knew Dineout and the Restomatix project when Blagovest Minev asked her to lead its development in the Bulgarian market. Her knowledge of the company, of the people who are part of it and of the vision behind the project led her to take on a new challenge with enthusiasm: to build in Bulgaria an ecosystem able to connect restaurants, companies and consumers through technology, services and new business opportunities.

Her approach starts from a clear conviction: technology must have a deeply human purpose.

Digitalising the restaurant sector does not simply mean introducing new software or automating processes. It means freeing restaurant owners and managers from part of the daily operational complexity, giving them back time to devote to people, to hospitality, to the kitchen, to service and to the quality of the experience offered to their guests.

It is precisely for this reason that Darina sees listening as one of the most important elements of the Restomatix project. Ongoing dialogue with clients, gathering their feedback and the ability to turn it into concrete improvements are for her the most authentic way to build a product that is genuinely useful to the market.

Her vision for Bulgaria goes beyond simply rolling out a technology platform.

The aim is to create a solid network of restaurants and bars that see Restomatix not just as a tool for managing bookings, but as a partner for the growth of their business. A relationship set to broaden over time through new services, greater digital visibility, collaborations with companies, access to new audiences and opportunities capable of generating value for the whole ecosystem.

This natural ability to connect people and opportunities has been with Darina since long before her professional career. As a child she organised board game tournaments at school, getting the other students involved, handling the organisation and even managing to earn a small commission. An early sign of the entrepreneurial spirit that would go on to shape her professional path.

Away from work, Darina keeps the same curiosity and energy. She loves good food, discovering new flavours, cooking and travelling by immersing herself in the cultures and traditions of the places she visits. An interest that makes the world of hospitality especially close to who she is.

Energy, passion and a natural gift for human relationships are the qualities that best describe her approach to work.

Her ambition is to help build a future in which restaurant owners can look to innovation with confidence, seeing it not as a threat but as a tool able to make their work simpler and their business stronger.

Less complexity for restaurant owners. Calmer teams. Better experiences for guests.

This is the future of dining that Darina wants to help build.