Events and special nights
The dinner with the producer, the 5-course tasting menu, the local-produce Tuesday: you've already got the ideas. We give you the portal to turn them into packaged offers (menu, wine pairing, deals) that customers book online and that lift the spend, not just the mood.
Events are the smartest revenue because they turn the rules of an ordinary night on their head: you decide the menu, you fix the price in advance, you know the covers before lighting the stoves. A 5-course tasting menu with wine pairing is worth double an average cover, with kitchen and floor working on a single journey, with no surprise orders.
And there's the hidden benefit: the event fills the nights that don't fill on their own. The Tuesday of the Barolo vertical, the Thursday of the market fish: quiet days that become eagerly awaited dates.
The problem, until now, was the how: a poster, phone calls, messages, a list on a sheet of paper. All work, no system. That's exactly what the events portal solves.
The portal
Every event is a curated page with your brand: title, story, photos, date, available places and price. A 5-course tasting menu, a themed dinner, an evening with the producer, Sunday brunch: you decide the format, the portal dresses it as a product to buy, not a poster to read.
This is where the spend rises: to each event you attach the extra options (the wine pairing alongside the menu, the course upgrade, the welcome glass, the seat at the chef's table). The customer adds them themselves at the moment of booking, when the enthusiasm is at its peak: nobody has to sell them anything, they choose it themselves.
Places are booked online from the portal, with automatic confirmation and availability that updates on its own: when it's full, it's full, no overbooking, no list on paper. The bookings enter the same table plan as normal service, and the kitchen knows in advance the courses, covers and intolerances.
Whoever takes part enters your database with their tastes: whoever came to the Barolo vertical is the first invited to the Barbaresco night. With the campaigns from the Promote module, every event is promoted to the right audience, and the list of your special-night regulars grows on its own, date after date.
Every format is a page on your portal, a price decided by you, a full floor on a day that would have been ordinary. From the local wine pairing tasting menu to the four-hands dinner, from the cellar vertical with the producer on the floor to the truffle night.
When the night is packaged like a product and the pairing option is one tap away, a significant share of customers add it themselves: the places sell out sooner and the average spend for the night rises.
Read the success storiesYes: format, menu, number of courses, price, places, extra options, photos and story. The portal gives the structure (page, booking, confirmations) and you decide the content. No two venues will ever have two identical events.
You attach it to the event as an add-on at a dedicated price: the customer selects it when they book, you know in advance how many bottles to prepare and the spend rises before they even sit down. The same goes for any extra: an upgrade, a glass, a special dessert.
Less than a poster: with photos and menu ready, the page is online in a few minutes. And if you have the managed service, we prepare it with you, copy included.
Yes: every event has its own page, shareable anywhere (a post on Google, social, newsletter, a QR on the table). With the Grow and Promote modules, we coordinate the push.
The portal tells you in real time where you stand, so you can push in good time (a campaign on the database, a post, a reminder to the regulars) instead of finding out on the night itself. And the data from past events tells you which formats really work with your audience.
The portal is at its best together with the Manage module: same table plan, same customer database, everything in one place. In the demo we show you the full flow, from the published event to the service.
Bring the idea you've got tucked away to the demo: the tasting menu, the evening with the producer, the festive menu. We build it together on the portal, with menu, pairing and options.
Book the demo
